OpenCV University by OpenCV.org
We redefined ‘AI Courses By OpenCV’ by creating an enduring online brand of certified AI courses known as ‘OpenCV University’, and launched it at the world’s biggest Computer Vision event, CVPR 2023, Vancouver, Canada.
Launching OpenCV University at CVPR 2023, Vancouver
PROJECT LINK (LIVE)
CHALLENGE
1) Strong need of a unique and memorable identity for the AI courses offering that is rooted in the brand’s established trust and credibility as makers of the world’s largest Computer Vision library
2) A single sales web page with poor user experience, inefficient user journey funnel, high bounce rate and outdated mobile UI
3) A text-heavy web page without any interaction or video content
SOLUTION
1) Research
Conducted one-on-one student interviews to redefine ‘AI Courses By OpenCV’ with a more relatable message – ‘Discover your best.’
2) Rebranding
Conceived ‘OpenCV University’, a new sub-brand within OpenCV with a grander outlook
Conducted one-on-one student interviews to redefine ‘AI Courses By OpenCV’ with a more relatable message – ‘Discover your best.’
2) Rebranding
Conceived ‘OpenCV University’, a new sub-brand within OpenCV with a grander outlook
- Implemented a new course structure and nomenclature with individual course pages to enable better, information-based decision making
- Established a new design and content strategy rooted in the credibility and philosophy of OpenCV
- Developed video content including overview video and intro videos for individual courses with OpenCV Team
3) Website development
Rethought and designed an entirely new website with an improved UX and a more efficient and controllable user journey funnel
3) Website development
Rethought and designed an entirely new website with an improved UX and a more efficient and controllable user journey funnel
Outcome
1) Grand launch
Successfully launched ‘OpenCV University’ at the largest Computer Vision event, the prestigious CVPR 2023, Vancouver
Successfully launched ‘OpenCV University’ at the largest Computer Vision event, the prestigious CVPR 2023, Vancouver
2) Improved Website Performance
An enhanced website experience with a blazing-fast loading speed of less than 1.5 seconds
An enhanced website experience with a blazing-fast loading speed of less than 1.5 seconds
- Increase in user retention
- Lower bounce rate
- Increase in sales with precise user tracking and key information like cart abandonment, payment failure and lead generation
The Branding Process
Coined a new brand name ‘OpenCV University’ with a new motivational communication message – ‘Discover your best’
Logo Animation and Sound Branding
Designed a unique iconography for ‘OpenCV University’ using the popular OpenCV logo colors and shapes
The unique iconography for OpenCV University
Expanded the newly established brand language across mediums, especially, a fresh office space design
Brought a sense of belongingness and pride for existing and prospective students by producing the official
‘OpenCV University Anthem’
Listen to OpenCV University Anthem
Simplified course hierarchy, names, descriptions, curriculum and coined a new name for existing course bundles: ‘Programs’ - where each program is a unique learning journey curated to meet the different needs of students.
Also integrated new sections on the website: ‘CareerX’, ‘Student discount’ and ‘Talk to us’.
The New Website Experience Walkthrough - OpenCV University
Once the University was ready, we launched it at the world’s biggest Computer Vision event - CVPR 2023, Vancouver, Canada.
Dr. Satya Mallick (CEO, OpenCV.org), announcing the launch of OpenCV University at CVPR 2023, Vancouver
